Click this column to navigate

 

 
 
 
 

 

Laws of the Video Jungle

Table of Contents

Laws of the Video Jungle
 4 Things to Keep in Mind When Shopping for Video Equipment
By Gary D. Collier


Do you realize just how much video "stuff" there is floating around today?  It's like walking into a jungle! Believe it or not, there are laws in this jungle.  If you don't know them, you could get eaten alive.

If you are thinking of buying some new or better equipment so you can get down to business making your movies and other video projects, you need to be aware of these "laws" from the start.  Some of them seem to contradict others, but they actually complement each other, and they'll help you save money while getting what you need and want: 

  1. Especially at first, less is more.  Enthusiastic videographers sometimes spend much more than they need to spend getting features and special video niceties that they will never use or that will be out of date before they learn how to use them.  So, when you are just starting out, be careful about spending too much money. You may not need "the very best of everything" on the market!

  2. You can't grow into what you're already too big for.  Although you don't want to overshoot your technical abilities and personal goals, remember that you're likely going to outgrow a very basic system.  Plan for that.  The system you get needs to be one that will help you grow, or that will even be able to grow with you. 

 

  1. The closest store is not always your best friend. Shopping around is a great idea.  But don't just run down to the local store and buy the first equipment you see. That is the worst thing you can do, if for no other reason than such an approach puts the store and salesperson in charge of what brand you buy and what features (you end up with what they have, not necessarily what you want or need). Certainly, it is helpful to touch, handle, and hold the equipment you want to buy and to see how it feels;  but don't make the assumption that sales people know what they are talking about.  Sometimes they do.  But very often they are trained in moving you from what you want to what they have.  And usually you pay an extra price for a salesperson's help, whether they know what they are doing or not, and whether you get what you really want or not.

  2. The lowest price is not always the best bargain.  You'd better believe this one.  Especially when buying electronic equipment, make sure you can trust the store or online vender you are using, and make sure you can get extended warranties on your equipment through the manufacturers.  Extended warranties for electronic equipment are usually worth the money!  And a word of caution:  Buying online is actually a very good way to buy.  But you need to watch yourself just like you do when buying from a local store.  Sometimes, you can find stores or websites that sell your desired item for half what it sells for in most other places.  This might be a good deal. But before you buy from them, you should check them out thoroughly!  Otherwise, you could end up losing a lot, or all, of your money, or get a broken piece of equipment that you have trouble getting repaired. This happens all the time.


Copyright © CamerasRolling 1999-2011, All rights reserved.
This page last updated Monday, June 13, 2011 10:20:33 AM

 

Copyright © Tribunal Media, March 2002
This page last edited on Saturday January 06, 2007